Much of your contact with clients and prospects is done via e-mail. The easiest way to get a contact to go to your Web site is by making it easy for them to access your site. This is done with an e-mail signature. It is an attachment at the end of your outbound e-mails. Almost all e-mail programs have this feature available.
- For Outlook users: Tools - Options - Mail Format tab - Signature Picker - Create a new signature.
- A sample signature would look something like this:
Name & Associates
Visit us on the Web at
- When creating the link in the signature, make sure to include the full URL as listed in the sample above.