Other Ideas

List your Web address everywhere your name appears:

• Business cards
• Letterhead
• Flyers
• Brochures
• Advertising (including Yellow Pages ads)
• Emerald newsletters
• Invoices
• Voice-mail message - "We are now on the Web 24 hours a day at www.emeraldpublications.com"
• Any other business correspondence

TELL EVERYONE YOU KNOW ABOUT YOUR WEB SITE - Word of mouth leads to more Web site traffic than any other marketing tool.

• Friends
• Family
• Business associates

• Share your Web site with clients and prospects during consultations. It is a reassurance that you are in business for a long time to come, and care enough about your clients to have resources readily available.
  
• Give your Web address to seminar attendees.
  
• Send a monthly e-mail to clients and prospects listing highlights or "what's new" this month on your Web site. After speaking with prospects, ask for their e-mail address to send monthly information, and include your Web site in the e-mail.
  
• Use your Web site as a marketing tool when approaching businesses about co-sponsored seminars - use it as a value-added resource you'll provide to the employees.